<h1>广交会一期落幕 一带一路带来新增长点</h1>
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<span>2015-4-20 15:20:42</span>来源：<span>中国家电网</span>作者：<span></span>
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<li><b class="v2_content_ico04">导读：</b></li>
<li>第117届广交会一期19日落幕。一期展品以电子电气产品、家用电器、机械及装备等机电产品为主，成交额多年来约占当届总成交额半壁江山。</li>
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<li><b class="v2_content_ico05">关键字：</b></li>
<li>广交会 家用电器</li>
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<div class="over_x"><p> <font face="宋体"><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">第</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">117</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">届<b>广交会</b>一期</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">19</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">日落幕。一期展品以电子电气产品、</span><strong><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">家用</span></strong><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><a href="http://www.cheaa.com/" target="_blank"><strong><span lang="EN-US" style="color: windowtext; font-family: 宋体; text-decoration: none; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun; text-underline: none"><span lang="EN-US">电器</span></span></strong></a></span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">、机械及装备等机电产品为主，成交额多年来约占当届总成交额半壁江山。不少参展商告诉记者，当前市场较前两年逐步趋向稳定，尤其是国家</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">“</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">一带一路</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">”</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">战略机遇为</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><a href="http://yellowpage.cheaa.com/" target="_blank"><span lang="EN-US" style="color: windowtext; font-family: 宋体; text-decoration: none; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun; text-underline: none"><span lang="EN-US">企业</span></span></a></span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">带来新的增长点，不少企业正抢抓机遇，积极发展自主品牌。同时也有企业反映，去年以来不少国家货币贬值导致外需减少，增长压力仍比较大，产品需要不断创新和提高附加值才能赢得市场。</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><o:p></o:p></span></font></p>
<p style="text-justify: inter-ideograph; margin: 0cm 0cm 0pt; word-break: break-all; text-indent: 21pt; line-height: 150%; text-align: justify; mso-char-indent-count: 2.0"><font face="宋体"><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">大会最新数据显示，一期前四日到会采购商</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">92719</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">人，较上届春交会</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">(115</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">届</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">)</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">下降</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">8.38%</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">，其中，美洲、欧洲、亚洲、澳大利亚等地区的采购商到会人数均有不同程度的下降。</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><o:p></o:p></span></font></p>
<p style="text-justify: inter-ideograph; margin: 0cm 0cm 0pt; word-break: break-all; text-indent: 21.1pt; line-height: 150%; text-align: justify; mso-char-indent-count: 2.0"><strong><span style="font-size: 10.5pt; line-height: 150%; font-family: 宋体; mso-bidi-font-family: 宋体; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">稳增长</span></strong><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><o:p></o:p></span></p>
<p style="text-justify: inter-ideograph; margin: 0cm 0cm 0pt; word-break: break-all; text-indent: 21.1pt; line-height: 150%; text-align: justify; mso-char-indent-count: 2.0"><strong><span style="font-size: 10.5pt; line-height: 150%; font-family: 宋体; mso-bidi-font-family: 宋体; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">二三季度会有较大提速</span></strong><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><o:p></o:p></span></p>
<p style="text-justify: inter-ideograph; margin: 0cm 0cm 0pt; word-break: break-all; text-indent: 21pt; line-height: 150%; text-align: justify; mso-char-indent-count: 2.0"><font face="宋体"><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">不少企业反映，汇率影响了订单量。</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">“</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">去年以来，欧洲采购下降了</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">30%</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">。欧洲主要是因为俄罗斯和乌克兰，乌克兰已经半年没有订单了，而俄罗斯的订单虽然没停，但订单减少了一半。</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">”</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">广东歌纳</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><a href="http://wy.cheaa.com/" target="_blank"><span lang="EN-US" style="color: windowtext; font-family: 宋体; text-decoration: none; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun; text-underline: none"><span lang="EN-US">卫浴</span></span></a></span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">有限</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><a href="http://yellowpage.cheaa.com/" target="_blank"><span lang="EN-US" style="color: windowtext; font-family: 宋体; text-decoration: none; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun; text-underline: none"><span lang="EN-US">公司</span></span></a></span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">负责人对记者表示，</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">“</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">因为他们很难用美元付款</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">”</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">。广东</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><a href="http://detail.cheaa.com/microwave_oven/sub410_13414_list_1.html" target="_blank"><span lang="EN-US" style="color: windowtext; font-family: 宋体; text-decoration: none; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun; text-underline: none"><span lang="EN-US">格兰仕微波炉</span></span></a></span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">生活电器外贸公司总经理李淑玲表示：</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">“</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">自去年</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">12</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">月份开始，我们的俄罗斯客户年度采购计划基本处于半停顿状态，因为他们基本上拿不出美元买东西。</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">”<o:p></o:p></span></font></p>
<p style="text-justify: inter-ideograph; margin: 0cm 0cm 0pt; word-break: break-all; text-indent: 21pt; line-height: 150%; text-align: justify; mso-char-indent-count: 2.0"><font face="宋体"><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">不过，有不少参展商认为，汇率变化在国际贸易中的风险是有预期的，一般来说，某些市场汇率的变化，对企业总体不会有过大影响。李淑玲表示，格兰仕去年外贸出口实现了约</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">10%</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">的小幅增长，今年一季度同比增长</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">6%</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">左右。其中，</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><a href="http://ac.cheaa.com/" target="_blank"><span lang="EN-US" style="color: windowtext; font-family: 宋体; text-decoration: none; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun; text-underline: none"><span lang="EN-US">空调</span></span></a></span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">一季度同比增长仍超过</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">10</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">个百分点。广东玛西尔电动科技有限公司负责人则表示，受春节假期影响，每年一季度出口情况都比较一般，</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">“</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">到了二三季度一般会有较大的提速，从本届广交会的订单来看也会是这样</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">”</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">。</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><o:p></o:p></span></font></p>
<p style="text-justify: inter-ideograph; margin: 0cm 0cm 0pt; word-break: break-all; text-indent: 21.1pt; line-height: 150%; text-align: justify; mso-char-indent-count: 2.0"><strong><span style="font-size: 10.5pt; line-height: 150%; font-family: 宋体; mso-bidi-font-family: 宋体; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">拓市场</span></strong><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><o:p></o:p></span></p>
<p style="text-justify: inter-ideograph; margin: 0cm 0cm 0pt; word-break: break-all; text-indent: 21.1pt; line-height: 150%; text-align: justify; mso-char-indent-count: 2.0"><strong><span style="font-size: 10.5pt; line-height: 150%; font-family: 宋体; mso-bidi-font-family: 宋体; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">提高产品性价比是关键</span></strong><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><o:p></o:p></span></p>
<p style="text-justify: inter-ideograph; margin: 0cm 0cm 0pt; word-break: break-all; text-indent: 21pt; line-height: 150%; text-align: justify; mso-char-indent-count: 2.0"><font face="宋体"><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">记者走访参展企业发现，国家</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">“</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">一带一路</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">”</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">战略推出后，已迅速成为企业开拓国际市场的重点战场。</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><o:p></o:p></span></font></p>
<p style="text-justify: inter-ideograph; margin: 0cm 0cm 0pt; word-break: break-all; text-indent: 21pt; line-height: 150%; text-align: justify; mso-char-indent-count: 2.0"><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><a href="http://detail.cheaa.com/air-condition/sub345_1748_list_1.html" target="_blank"><span lang="EN-US" style="color: windowtext; font-family: 宋体; text-decoration: none; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun; text-underline: none"><span lang="EN-US">志高空调</span></span></a></span><font face="宋体"><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">海外综合营销部总经理廖世兴介绍，新兴国家购买力极大，去年仅在东南亚地区，志高空调就有</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">7</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">个多亿元成交量。</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><o:p></o:p></span></font></p>
<p style="text-justify: inter-ideograph; margin: 0cm 0cm 0pt; word-break: break-all; text-indent: 21pt; line-height: 150%; text-align: justify; mso-char-indent-count: 2.0"><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">TCL</span><font face="宋体"><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">集团出口部负责人也认为，当前</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">TCL</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">品牌在亚非拉国家知名度已比较高，</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">“</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">一带一路</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">”</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">战略推开后，无论是品牌知名度还是销售额，相信还将有一个较大幅度的增长。</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><o:p></o:p></span></font></p>
<p style="text-justify: inter-ideograph; margin: 0cm 0cm 0pt; word-break: break-all; text-indent: 21pt; line-height: 150%; text-align: justify; mso-char-indent-count: 2.0"><font face="宋体"><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">另外，如何打破出口瓶颈、如何提高企业效益、如何抗击国际市场不振，成为了本届广交会的热点话题，而</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">“</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">创新</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">”</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">正成为越来越多企业的</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">“</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">热词</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun">”</span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">。</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><o:p></o:p></span></font></p>
<p style="text-justify: inter-ideograph; margin: 0cm 0cm 0pt; word-break: break-all; text-indent: 21pt; line-height: 150%; text-align: justify; mso-char-indent-count: 2.0"><font face="宋体"><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun">有代表了当今重卡最高技术平台之称的华菱星马重卡展位上，来自国内外采购商络绎不绝。其负责人介绍，由于华菱此次展出的多款车型搭载了自主研发、具有国际领先水平的汉马发动机，因此，尽管此次各类车型报价均高于同类产品，但采购商反映不错。</span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><o:p></o:p></span></font></p>
<p style="text-justify: inter-ideograph; margin: 0cm 0cm 0pt; word-break: break-all; text-indent: 21pt; line-height: 150%; text-align: justify; mso-char-indent-count: 2.0"><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><a href="http://detail.cheaa.com/air-condition/sub345_1743_list_1.html" target="_blank"><span lang="EN-US" style="color: windowtext; font-family: 宋体; text-decoration: none; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun; text-underline: none"><span lang="EN-US">美的空调</span></span></a></span><span style="font-size: 10.5pt; line-height: 150%; mso-ascii-font-family: Simsun; mso-hansi-font-family: Simsun"><font face="宋体">负责人有相同的感受，她说，新产品是企业赢得市场竞争力的最大途径，如今生产成本不断上涨，拼价格显然已经不是中国企业的优势，提高产品性价比才是今后保持市场份额的关键。</font></span><span lang="EN-US" style="font-size: 10.5pt; line-height: 150%; font-family: Simsun"><o:p></o:p></span></p>
<p>(关键字：广交会 家用电器)</p></div>
<div class="v2_comtent_info04">（责任编辑：00378）</div>